WEARABLE TECH: October 2013
Brief: What wearable tech would you like to see created? Use tech to make something you love even better. Think blue sky. Big or small.
To achieve widespread adoption, we don't need to market wearable tech to men—they're on board. For wearables to really happen, the benefits need to appeal to women, in a practical, tangible way.
Tactic: Appeal directly to women with a smart bag
Concept: Carry less. Bring more.