ZzzQuil

PRINT, OOH, AMBIENT, DIRECT MAIL, IN-STORE PROMOTION

Concept:
ZzzQuil is an effective, over-the-counter sleep aid that helps you fall asleep and stay asleep — even when your noisy, not-so-sleep-conducive environment conspires against you.

Tagline: Put Sound To Sleep.


PRINT


OOH

It's often said that when you live near the train, "eventually you just get used to it."
We decided to challenge that notion.

OUT OF HOME: placed on residential buildings near elevated train platform.


AMBIENT

Installations in noisy, downtown areas showcase the ability of ZzzQuil to insulate you from sounds that could interrupt your sleep.

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DIRECT MAIL

As a gesture of good will — and good sleep — from ZzzQuil, a direct mail piece will be deployed to zip codes of specific neighborhoods experiencing disruption, due to a recent airport runway expansion.

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IN-STORE PROMOTION: Motion-sensing Audio Display

An in-store promotion employs speakers and motion-sensing technology to demonstrate the product benefit.

As customers approach, audio of traffic, construction noise, and other disruptive sounds begin to play from speakers built into the display, on either side of the product. When a customer is detected standing directly in front of the ZzzQuil display, audio is silenced. As customer is detected leaving the display area, audio resumes.


Art Director: Chris Warner
Additional Copywriter: Molly Stapleton