Divvy is not a bike rental system, it's a public transit system — a crucial distinction. But it's unlike any other public transit experience you've ever had. Divvy offers control, convenience, freedom, and fun. When was the last time you said that about taking the bus?
Tagline: Public Transit. Reimagined.
The following is an example of how we can move the campaign into a series of hyper-local, neighborhood-specific outdoor placements, specifically highlighting the control, convenience, and freedom Divvy offers users.
ART & COPY: Chris Glomp