Home Depot DIY Workshops

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Concept:
Home Depot’s DIY Workshops teach you how to do home improvement projects yourself. When you learn to do it yourself, you feel good about yourself. This builds self-esteem and confidence.  So let’s recast The Home Depot as not only a “home improvement center,” but also a “self-improvement center.”

Tagline: Get Your Confidence Building

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HEADLINE 1:
Improve your ability to doubt your contractor’s competence.

HEADLINE 2:
Boost your child’s self esteem, one hideous birdhouse at a time.

HEADLINE 3:
Discover your interior interior decorator.

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"Do-It-Your-Selfie" Instagram Campaign

To give Home Depot's social media accounts a much needed infusion of consumer engagement and user-generated content, users are encouraged to post selfie photos of themselves, in front of their own DIY projects, with the hashtag #doItYourSelfie. Images will be curated and posted to company's Instagram, Twitter, and Facebook accounts.