Home Depot DIY Workshops
Home Depot’s DIY Workshops teach you how to do home improvement projects yourself. When you learn to do it yourself, you feel good about yourself. This builds self-esteem and confidence. So let’s recast The Home Depot as not only a “home improvement center,” but also a “self-improvement center.”
Tagline: Get Your Confidence Building
Improve your ability to doubt your contractor’s competence.
Boost your child’s self esteem, one hideous birdhouse at a time.
Discover your interior interior decorator.
"Do-It-Your-Selfie" Instagram Campaign
To give Home Depot's social media accounts a much needed infusion of consumer engagement and user-generated content, users are encouraged to post selfie photos of themselves, in front of their own DIY projects, with the hashtag #doItYourSelfie. Images will be curated and posted to company's Instagram, Twitter, and Facebook accounts.