THE TIGER PROJECT: November 2013

Brief:  There are only 3200 tigers left in the wild. Create a campaign to save them —  saving even one matters.

Concept:
Saving an entire species feels daunting. But what if we made it possible for someone to keep their eye on a single tiger? Let's give people a way to help, in a real, tangible way, by leveraging technology, pride, and culture, turning thousands of watchful eyes into a directly engaged global tiger security network.

Tagline:  About Face.