THE TIGER PROJECT: November 2013
Brief: There are only 3200 tigers left in the wild. Create a campaign to save them — saving even one matters.
Saving an entire species feels daunting. But what if we made it possible for someone to keep their eye on a single tiger? Let's give people a way to help, in a real, tangible way, by leveraging technology, pride, and culture, turning thousands of watchful eyes into a directly engaged global tiger security network.
Tagline: About Face.