WEARABLE TECH: October 2013

Brief:  What wearable tech would you like to see created? Use tech to make something you love even better. Think blue sky. Big or small.

Strategy:
To achieve widespread adoption, we don't need to market wearable tech to men—they're on board. For wearables to really happen, the benefits need to appeal to women, in a practical, tangible way.

Tactic: Appeal directly to women with a smart bag

Concept:  Carry less. Bring more.